Which items are listed under the Web category of digital communications?

Which items are listed under the Web category of digital communications?

• A. Websites, Blogs, Microsites, Landing pages
• B. Text messages, app notifications
• C. TV commercials
• D. Email newsletters

Answer: (A)

Web-focused assets are those hosted on the internet and accessed through a web browser. Websites are the broadest web presence, blogs are a type of website centered on ongoing content, microsites are smaller, campaign-specific sites, and landing pages are single-purpose pages designed to drive a particular action. All of these live on web servers, have URLs, and are navigated via HTTP/HTTPS in a browser, which is why they belong in the Web category. Text messages and app notifications come through mobile channels, TV commercials are traditional broadcast media, and email newsletters belong to the email channel. So the items that fit under Web are Websites, Blogs, Microsites, and Landing pages.

Web-focused assets are those hosted on the internet and accessed through a web browser. Websites are the broadest web presence, blogs are a type of website centered on ongoing content, microsites are smaller, campaign-specific sites, and landing pages are single-purpose pages designed to drive a particular action. All of these live on web servers, have URLs, and are navigated via HTTP/HTTPS in a browser, which is why they belong in the Web category.

Text messages and app notifications come through mobile channels, TV commercials are traditional broadcast media, and email newsletters belong to the email channel. So the items that fit under Web are Websites, Blogs, Microsites, and Landing pages.