What is the average open rate for an SMS campaign?

What is the average open rate for an SMS campaign?

• A. 97%
• B. 98%
• C. 99%
• D. 92%

Answer: (B)

SMS open rates are extremely high because messages go directly to a person’s mobile device and are read almost instantly, often within minutes of delivery. This direct, personal channel leads to quick and widespread engagement, so benchmarks for the average open rate sit in the high 90s. Around 98% is the commonly cited average, making that value the best reflection of typical SMS campaign performance. The other figures are less representative: 97% is plausible but slightly below the common benchmark, 99% would be unusually high in real-world use, and 92% aligns more with email than SMS.

SMS open rates are extremely high because messages go directly to a person’s mobile device and are read almost instantly, often within minutes of delivery. This direct, personal channel leads to quick and widespread engagement, so benchmarks for the average open rate sit in the high 90s. Around 98% is the commonly cited average, making that value the best reflection of typical SMS campaign performance. The other figures are less representative: 97% is plausible but slightly below the common benchmark, 99% would be unusually high in real-world use, and 92% aligns more with email than SMS.