In the social graph era, reach was limited to the friend group.

In the social graph era, reach was limited to the friend group.

• A. False
• B. True
• C. Cannot say
• D. Only sometimes

Answer: (B)

The main idea is how reach counts in the early social graph era: content largely traveled within the connections you have. In that period, what you could see and share was driven by your direct network—your friends and their activity—so your reach was generally confined to your friend group. Posts appeared in feeds mainly from people you’re connected to, and broad, platform-wide visibility wasn’t the default; public sharing existed but didn’t automatically broadcast to outsiders unless someone in your network exposed it there. Because of this, the statement that reach was limited to the friend group is the best fit.

The main idea is how reach counts in the early social graph era: content largely traveled within the connections you have. In that period, what you could see and share was driven by your direct network—your friends and their activity—so your reach was generally confined to your friend group. Posts appeared in feeds mainly from people you’re connected to, and broad, platform-wide visibility wasn’t the default; public sharing existed but didn’t automatically broadcast to outsiders unless someone in your network exposed it there. Because of this, the statement that reach was limited to the friend group is the best fit.